Bookmark and Share

ProQuest Retroview Newsletter: Connecting the Past and Present with ProQuest Historical Newspapers

Please click on DISPLAY IMAGES or DOWNLOAD PICTURES to view our images.

Issue: July 2009
The Good Ol' Summertime

Summer is here and so is Retroview, the entertaining and educational
quarterly e-newsletter that lets you explore history, culture, and more through
the pages of historical newspapers. Libraries are welcome to explore ProQuest
Historical Newspapers in more depth with a free trial. Enjoy!


Retroview Icon
  The Scoop on Ice Cream
Delicious. Refreshing. Available in flavors such as rhubarb, prune, iced tea, and "black power." What could be better than ice cream in the summer?

Ice cream was a luxury for Americans in the late 1700s and early 1800s. It was made in small quantities by "confectioners" and sold in their shops. It also was offered by street vendors. Newspapers of the day carried many reports of poisoning by ice cream due to contaminated ingredients, unclean serving utensils, and unsanitary storage practices.

Jacob Fussell was one of the first Americans to mass produce the frosty treat, starting in the mid-1800s. By 1928, U.S. ice cream consumption was estimated to be 2.9 gallons per person per year. During World War II, this "morale food" was rationed at home in order to provide more for the troops. Today, ice cream remains a favorite treat.


 
Retroview Icon
  Keeping Cool
"Keeping cool" was a hot topic before Willis Haviland Carrier developed the "Apparatus for Treating Air" that many of us enjoy today. Advice in newspapers ranged from drinking iced tea, to using cool colors as part of the home's decor, to wearing light-colored socks.

In the 1960s, Chicago business leaders worked to reduce another kind of heat: racial tensions. The Chicago Defender launched the "Keep a Cool Summer" public relations campaign with a contest in which entrants suggested ways the city could "avoid another long, hot summer of racial unrest and violence." "Boosters" were recruited through telephone campaigns and at shopping centers, and bumper stickers and buttons helped remind an entire city to keep cool.
 
       
Retroview Icon
  Looking Good with Removable Lips
Every girl wants to look her best. Removable lips, a $35 nose, and a mannish wool bathing suit will serve her well.




Retroview Icon
  Vacation Philosophies
President Taft thinks we should get a three-month summer vacation. Now that's change we can believe in!




Retroview Icon
  Fun Things to Do
When the weather warms up, there is plenty of fun to be had!





Retroview Icon
  Let's Take a Drive
Remember the good old days before $4/gallon gasoline and Big 3 bankruptcies? Nothing made Americans prouder than to own and drive an automobile.



Retroview Icon
  Fortune: "You Could Soon Win a Book!"
Thanks for reading Retroview. To explore ProQuest Historical Newspapers further, librarians can sign up for a free trial. Any librarian to do so between July 7, 2009, and July 21, 2009, will be entered into a random drawing for a free copy of The Fortune Cookie Chronicles, written by Jennifer 8. Lee. Ms. Lee, a writer for The New York Times, used ProQuest Historical Newspapers while researching her book.


Retroview Icon
  Continue Receiving Retroview
The next quarterly issue of Retroview is scheduled for October 2009. If you wish to continue receiving this e-newsletter and haven't yet done so, please register today. Be sure to forward this issue to a friend.


Want to See More?



Librarians, click here to set up a free trial of ProQuest Historical Newspapers.


Librarian/Genealogist Mines Historical Newspapers for Family Gems




Download her story.


Follow ProQuest on Twitter





See ProQuest

July 9-15, Chicago, IL
ALA 2009 Annual Conference

Sept. 2-5, Little Rock, AR
Federation of Genealogical Societies

Oct. 26-28, Monterey, CA
Internet Librarian 2009

Nov. 4-7, Charleston, SC
XXIX Annual Charleston Conference

ProQuest Logo
    © ProQuest LLC. All rights reserved.
    789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI, 48106, United States

This message was intended for %%TO_EMAIL%%. You were added to the system %%DATEADDED%%.
Don't wish to receive this quarterly e-newsletter? Unsubscribe.
Having delivery issues? Whitelist us.